I know I’ve posted on this before … on several occaisions really. But I’ve noticed recently the Obama Campaign has been really pounding the “McCain is going negative” mantra. Now we even have polls surfacing about who is “running a negative campaign” and they clearly indicate McCain is perceived to be the negative one. Ok. But does it really matter? Are voters really going to hold McCain responsible for ads questioning Obama’s “character.” I highly doubt it. In fact, I think Obama risks focusing too much attention on McCain’s negative ads and failing to actually make a case for his presidency to the American public.